Privacy Policy

1.1 Information You Provide. When you create an account, we collect your name, email address, username, password, profile photo, skin profile data (skin type, tone, undertone, concerns), and any other information you choose to provide such as your bio, location, and beauty interests.

1.2 Content You Create. We collect content you post on the Platform, including looks, photos, videos, tutorials, reviews, comments, messages, and product lists. This includes metadata such as timestamps, tags, and product associations.

1.3 Purchase Information. When you make purchases through our shop, we collect billing and shipping addresses, payment method details (processed by our third-party payment processor), and order history.

1.4 Automatically Collected Information. We automatically collect device information (device type, operating system, browser), IP address, usage data (pages visited, features used, time spent), and interaction data (likes, follows, searches, clicks).

1.5 Camera and AR Data. When you use our Virtual Try-On or Face Map features, we process facial imagery in real-time. This data is processed on-device when possible and is not stored on our servers unless you explicitly save a photo.

2.1 Provide and Improve the Platform. We use your information to operate, maintain, and improve our services, including personalizing your feed, recommending products, and powering our AI features (shade matching, product recommendations, skin analysis).

2.2 Communications. We may send you notifications about activity on your account, platform updates, marketing communications (with your consent), and responses to your inquiries.

2.3 Safety and Security. We use information to detect fraud, enforce our Terms of Service, and protect the safety of our users and platform.

2.4 Analytics. We analyze usage patterns to understand how our Platform is used, identify trends, and make data-driven improvements.

2.5 Creator Tools. If you are a creator, we use your data to provide analytics, process payouts, and facilitate your shop and affiliate earnings.

3.1 Public Content. Your profile information, posted looks, reviews, and comments are publicly visible by default. You can adjust your privacy settings to limit visibility.

3.2 Service Providers. We share information with third-party service providers who perform services on our behalf, including payment processing (Stripe), cloud hosting (AWS), email delivery, and analytics.

3.3 Brand Partners. With your consent, we may share aggregated, anonymized data with brand partners for product development and marketing purposes. We never sell individual personal data to brands.

3.4 Legal Requirements. We may disclose information if required by law, regulation, legal process, or governmental request.

3.5 Business Transfers. In connection with a merger, acquisition, or sale of assets, your information may be transferred to the acquiring entity.

We implement industry-standard security measures to protect your personal information, including encryption in transit (TLS 1.3) and at rest (AES-256), regular security audits, access controls, and secure development practices.

However, no method of transmission over the Internet or electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your information, we cannot guarantee absolute security.

5.1 Essential Cookies. Required for the Platform to function, including authentication, security, and session management.

5.2 Analytics Cookies. Help us understand how users interact with the Platform. You can opt out of analytics cookies in your settings.

5.3 Preference Cookies. Remember your settings, such as dark mode, language preferences, and skin profile.

5.4 Marketing Cookies. Used with your consent to deliver relevant advertisements. You can manage your cookie preferences at any time through your account settings.

Depending on your jurisdiction, you may have the following rights regarding your personal information:

• Access: Request a copy of the personal data we hold about you.
• Correction: Request correction of inaccurate or incomplete data.
• Deletion: Request deletion of your personal data (subject to legal retention requirements).
• Portability: Request your data in a structured, commonly used format.
• Opt-out: Opt out of marketing communications and non-essential data processing.
• Restrict Processing: Request that we limit how we use your data.

To exercise any of these rights, contact us at [email protected] or use the data controls in your account settings. We will respond within 30 days.

Makeup Fetish is not intended for children under the age of 13. We do not knowingly collect personal information from children under 13. If we learn that we have collected personal information from a child under 13, we will promptly delete that information.

Users between 13 and 17 may use the Platform with parental or guardian consent. Certain features, including shopping and creator monetization, require users to be at least 18 years old.

We may update this Privacy Policy from time to time. We will notify you of any material changes by posting the updated policy on the Platform, updating the "Last Updated" date, and sending you a notification if the changes significantly affect your rights.

Your continued use of the Platform after any changes constitutes your acceptance of the updated Privacy Policy.

If you have questions about this Privacy Policy or our data practices, contact us at:

For data protection inquiries in the European Union, you may also contact our Data Protection Officer at [email protected].